MBAK602 - Marketing Management

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Marketing Management (4th edition) Glossary Chapter Objectives Chapter Outlines Discussion Questions
Chapter Objectives	Click to read Chapter Outline	discussion questions
Section 1	The Role of Marketing in Developing Successful Business Strategies
Chapter 1	The Marketing Management Process Produces Successful Marketing Decisions	Questions?
Chapter 2	Market-Oriented Perspectives Underlie Successful Corporate and Business Strategies	Questions?
Section 2	Market Opportunity Analysis
Chapter 3	Environmental Analysis Identifies Attractive Markets	Questions?
Chapter 4	Industry Analysis and Competitive Advantage: Setting the Stage for Marketing Success	Questions?
Chapter 5	Understanding Consumer Buying Behavior Provides the foundation for Marketing Decisions	Questions?
Chapter 6	Understanding Organizational Markets and Buying Behavior Provides the Foundation for Marketing Decisions	Questions?
Chapter 7	Developing and Synthesizing Market Knowledge: Market Research and Forecasting	Questions?
Chapter 8	Market Segmentation and Target Marketing: Clear Market focus leads to Marketing Breakthroughs	Questions?
Chapter 9	Differentiated Positioning Lays the Foundation for Winning Marketing Strategies	Questions?
Section 3	Developing Strategic Marketing Programs
Chapter 10	Business Strategies Provide a Foundation for Marketing Program Decisions	Questions?
Chapter 11	Effective Product Decisions Deliver the Value Customers Want	Questions?
Chapter 12	Effective Pricing Decisions Reflect Customer Value and Achieve Objectives	Questions?
Chapter 13	Distribution Channel Decisions Enhance Product Availability and Value	Questions?
Chapter 14	Promotion Decisions Motivate Customers to Buy	Questions?
Chapter 15	Personal Selling Decisions Build Relationships that Satisfy Customers	Questions?
Section 4	Strategic Marketing Programs for Selected Situations
Chapter 16	Marketing Strategies for the New Economy	Questions?
Chapter 17	Strategic Choices for New and Growing Markets	Questions?
Chapter 18	Strategic Choices for Mature and Declining Markets	Questions?
Section 5	Implementing and Controlling Marketing Programs
Chapter 19	Organizing and Planning for Effective Implementation	Questions?
Chapter 20	Designing Control Systems to Deliver Superior Marketing Performance	Questions?

Marketing Sites

• The AMA website, MarketingPower.com, offers a wide array of newly expanded information including articles a Dictionary of terms, research, case studies and  best practices  in marketing.

Sites Recommended or used in the Book/Class

• Red Envelope
• Auditing the Marketing Function  from Hamilton Consulting

Chapter 7

Internet Sources for Market and Industry Analysis
        Trade Associations - Magazines - Company Information

• Gale Group   Marketing Support Materials
• In-Stat/MDR is a leading provider of actionable research, assessments and market forecasts of semiconductor and advanced communications equipment and services.
• Hoover's, Inc., delivers comprehensive company, industry, and market intelligence that drives business growth.
• SEC Filings & Forms (EDGAR)
        U.S. demographics

• U.S. Census Bureau
        International demographics

• StatUSA *(Regis Library Link - requires RegisNET account)
• CIA Publications
• U.S. Census Bureau International Data Base (IDB)
        Macro Trends

• StatUSA *(Regis Library Link - requires RegisNET account)
• TheStandard.com covers the news, analysis, trends and events that shape the everchanging Internet Economy day in and day out.
• CyberAtlas The World's Leading Resource for Internet Trends & Internet Statistics
• The E-Commerce Times provides daily original editorial content, with full coverage of e-business and technology news and information.
• Media Metrix, is the preferred source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts.
• eMarketer aggregates and analyzes research data from over 1,500 research sources covering hundreds of Internet and e-business topics.
        Proprietary providers of research reports

• Forrester Research is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business.
• Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success.
• Scarborough Research provides a syndicated study to print and electronic media, new media companies, outdoor media, sports teams and leagues, agencies, advertisers, and yellow pages on local, regional and national levels
• FIND/SVP is an innovative knowledge services company that offers a continuum of custom business intelligence, advisory, research and consulting solutions to address clients’ critical business needs.
        Average Financial statements by industry

• RMA’s Annual Statement Studies™
• Software Tools for Marketing Research
  
• Apian Software
• StatPac, Inc.
• Sawtooth Technologies
• GENESYS Sampling Systems
• FocusVision Online
• SPSS Software Market Research
Endnotes

• The Society of Competitive Intelligence Professionals
• American Statistical Association(ASA)

Other Recommended Sites

• Online!- A Reference Guide to using Internet services - Citation Styles  including  MLA style, APA Style, Chicago style, CBE style,  and  Other styles


• APA's system of citations in text and reference format.
  
• Chicago Manual of Style
  
• Columbia Guide to Online Style
  

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