MBA Marketing Resources Page

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Class Information and Links

A Preface to Marketing Manafement, 8/e our textbook - for updates, expanded coverage of selected topics, links to interesting Marketing sites, etc..
Our Marketing textbook   
Weblinks by chaptor

Chaptor 1 Strategic Planning & the Market Management Process
Chaptor 2 Marketing Research
Chaptor 5 Market Segmentation
Chaptor 6 Product Strategy
Chaptor 8 Integretating Marketing Communication
Chaptor 10 Distributation Strategy
Chaptor 11 Pricing Strategy

Internet Sources of Marketing Research Data

U.S. Bureau of Census
International Business Resources Michigan State University
World Bank
American Demographics
Federl Trade Commission
Better Business Bureau

Marketing Plan Links

Joscon Network How To Develop Your Marketing Plan A Forty Part / 60 Pages Workshop
ACOA How to prepare a Marketing Plan Sample Market Plans from
SBA Marketing your Business for Success
QuikMBA This is a bare-bones marketing plan template. It contains headings for the basic essentials including situation analysis, market segmentation, alternatives, recommended strategy and its implications.
Market Share and Company Reports from US Business Reporter - They also have industry reports as well
Infotech trends Free Market Data - free registration (Free applis to data from q300, q400, q101 and q201)

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